BULLETIN BOARD;BANK OF AMERICA TAPS RUBIN FOR INTERACTIVE;FIREFLY ADDS CONTENT, SPONSORSHIP TO SITE;IDG TO CREATE RESOURCE FOR HIGH-TECH MARKETERS;SURVEY SAYS: WEB STILL A SMALL WORLD;APPLE TO KILL EWORLD, DEVELOP WEB SITES;NEWSPAPER NET OFFERS WEB AD OPPORTUNITIES

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Bank of America is expected to name Rubin, Postaer & Associates' RPinteractive, Santa Monica, Calif., to handle interactive assignments following a review that put RPi up against finalist Ketchum Advertising, San Francisco, the bank's general agency.

Firefly, a Web site providing music recommendations and purchase opportunities based on a user's preferences, this week adds new content categories including films and books. The site (http://www.ffly.com), from Agents Inc., a Cambridge, Mass., spinoff of MIT's Media Lab, uses intelligent agent technology. Initial sponsors include Duracell U.S.A., IBM Corp., AT&T and Stolichnaya. Advertising is free for a limited time.

International Data Group (http://www.idg.com) late this month expects to open CyberMarketing Resource Center, a Web site for tech marketers and ad agencies.

Eight percent of U.S. households accessed the Web in January, according to a phone survey of 2,000 consumers by Odyssey Ventures, San Francisco. But that was twice the figure reported in Odyssey's survey last July. Amazing survey fact: 27% of households with PCs still hadn't heard of the Internet, though the percentage is falling rapidly.

Apple Computer shuts down eWorld March 31, scrapping a plan to shift to a Web-based online service. Apple will focus Web efforts on its home page (http://www.apple.com) and sites targeting specific markets such as media and education. Apple will give eWorld's 147,000 subscribers discounts on the Apple Internet Connection Kit to encourage their move to the Web. Apple also will offer its subscribers America Online subscriptions as part of a closer marketing agreement between the two companies.

Newspapers First, a New York-based sales and marketing organization representing about 25 newspapers, formed NovaNet, to coordinate advertising on newspaper Web sites including the Detroit Free Press, The Miami Herald, San Jose Mercury News and The Boston Globe.

Ziff-Davis Publishing Co. this week is expected to announce a joint venture with U.S. Web to market franchises to entrepreneurs who want to start businesses developing Web sites...Susan Wyland, editor of Martha Stewart Living, joined Walt Disney Co. as editor of a new electronic magazine called Family.com, to bow March 15....Joan Feeney to editorial director of Conde Nast Publications' CondeNet, from editor of Epicurious.

E-mail Interactive Media & Marketing Editor Debra Aho Williamson at imm@adage.com, or Associate Editor Kim Cleland at Kimcleland@aol.com.

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