BULLETIN BOARD;BIGBOOK, BIG YELLOW OFFER BIG SHOPPING;MITYSUBISHI TAPS CKS FOR INTERACTIVE WORK;TOYOTA TRIES OUT INTERACTIVE TV SPOTS;BUY SOME BANNERS AND APPLETS;ADCOUNCIL BREAKS FIRST WEB ADVERTISING;NETCOM UNVEILS PERSONALIZED SERVICES

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BigBook, a San Francisco-based Organic Online spinoff, signed about 20 sponsors including Hilton Hotels, Snapple and Colgate-Palmolive Co., to participate in a trial sponsorship of its online Yellow Pages (http://www.bigbook.com), which cover 11 million businesses. Meanwhile, NYNEX rolled out an online directory called Big Yellow (http://www.bigyellow.com) with listings for 16 million businesses and 4,000 advertisers. Ad rates range from $111 per year for a hotlinked word to $2,400 for a three-month banner.

Mitsubishi Motor Sales of America picked CKS Partners, Portland, Ore., as its first interactive agency of record. CKS will work on various new-media assignments, including the Web, kiosks and CD-ROMs. Mitsubishi and general agency G2, Huntington Beach, Calif., jointly ran the review, in which G2 sister shop Grey Interactive West, Los Angeles, was a finalist.

Toyota Motor Sales USA is testing interactive TV commercials on a Los Angeles-area network from ACTV. Viewers can use a remote control to choose among three spots, for a Camry, 4Runner or Tacoma, from Saatchi & Saatchi Pacific, Torrance, Calif. ACTV is working with Ventura County Cablevision, Prime Sports, CNN and others to provide interactive programming to about 1,000 customers.

Instant Sports, an Austin, Texas-based producer of interactive sports reporting, has begun selling advertising on its Java-enabled baseball site at http://www.instantsports.com, which bowed March 31. Impression-based rates range from $5,000 for 100,000 impressions to $20,000 for 700,000 impressions. Separately, launching on the same day is MLB@BAT, the official Web site of Major League Baseball (http://www.majorleaguebaseball.com).

The Ad Council this week starts its first World Wide Web ad campaign, with pro bono banners on sites including ESPNet SportsZone (http://espnet.sportszone.com) and Mr. Showbiz (http://showbiz.starwave.com/showbiz). Starwave Corp. created the banners, which feature the Environmental Defense Fund and other non-profits.

Netcom On-Line Communication Services (http://www.netcom.com) launches its new portfolio of personalized Internet services with Personal NewsPage Direct, allowing subscribers free access to a library of news headlines through an agreement with Individual Inc., Burlington, Mass. Subscribers will pay additional fees to see full stories.

E-mail Interactive Media & Marketing Editor Debra Aho Williamson at imm@adage.com, or Associate Editor Kim Cleland at Kimcleland@aol.com.

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