BULLETIN BOARD;CISCO SYSTEMS TEASES INSTANT NET COMMERCE;SOFTBANK TO HOLD EQUITY STAKE IN IMI;SEC TELLS BREWER NO TRADING ON WEB;AT&T READIES AD RATES ON INTERNET;AOL GETS SPORTY WITH TM MAG TITLES;OTHER NEWS:

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Cisco Systems, a computer networking products company, is opening a Web site that offers a glimpse of how marketers may do Internet commerce. The site (http://www.cisco.com/ij.html), developed by LVL interactive, Santa Clara, Calif., lets customers enter a credit card that is instantly verified, allowing them to download software immediately. Most online software sales require manual verification of credit cards.

As part of Softbank's agreement to invest in Interactive Marketing Inc., Softbank subsidiary Ziff-Davis Publishing and Interactive Media Sales (a division of IMI) have formed a strategic alliance to jointly represent a handful of sites on the Web, including Fodors, Hollywood Online, Playboy, NBC, Yahoo! and ZD Net. Additionally, Interactive Marketing will license a number of its trade shows to Softbank Expo and Conference, including its popular WebInnovation show.

Spring Street Brewing Co. publicly sold $1.6 million in shares to 3,500 curious Web surfers since last year, when it became the first company to sell stock on the Web. Last week, the Securities & Exchange Commission halted Spring Street's innovative sequel: Wit-Trade (http://www.interport.net/witbeer), the Web's first secondary trading system, named for Spring Street's Wit beer.

AT&T this week will name ten advertisers that have signed on as charter sponsors of content areas on its AT&T WorldNet Service. Ad rates were not disclosed. Separately, the AT&T Business Network last week announced impression-based ad rates: $7,200 per month for 200,000 impressions or $17,500 for 500,000. Toyota and MasterCard International currently advertise on the site.

Times Mirror Magazines, New York, finalized a broad content deal with America Online, Vienna, Va., that includes Field & Stream, GOLF Magazine, Outdoor Life and SKI. The Sporting News becomes a major content provider, while all titles will work with AOL to create content for leisure activities on AOL and GNN.

Network 1.0, an interactive sales rep firm selling advertising primarily on Web sites, opened for business with clients including AT&T New Media Services and IDG's Netscape World....NBC named Bob Myers senior VP-NBC Interactive Media from a similar post at Viacom Interactive.... Netscape will soon launch a search and directory page that features search engines including Excite, InfoSeek, Lycos, McKinley and Yahoo!.

E-mail Interactive Media & Marketing Editor Debra Aho Williamson at imm@adage.com, or Associate Editor Kim Cleland at Kimcleland@aol.com.

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