BULLETIN BOARD; COMPUSERVE TO ROLL OUT USER-FRIENDLY ADVANCES;AUSSIE SHOP PATTERSON GOES INTERACTIVE; INTERACTIVE MARKETING OPENS IN N.Y.;DEVICE LINKS TVS, PCS FOR MARKETING;

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CompuServe is expected to announce a series of initiatives next week, coinciding with the appointment of a new ad agency. The changes include a graphic redesign, joining the core service with Web access (currently, subscribers have to sign off CompuServe to use the Web browser) and replacing subscriber numbers with names. The appointment of a new agency is likely to yield more consumer branding campaigns as part of a refocused marketing strategy. The review is down to four agencies: Bozell Worldwide and Jordan, McGrath, Case & Taylor, both New York; DDB Needham Worldwide, Chicago; and Martin/Williams, Minneapolis.

Australia's largest advertising agency, George Patterson Bates, Sydney, opened Interactive Decisions, a new division. The agency's first project is to place clients Nissan Australia and Optus Communications on a Microsoft Corp. CD-ROM quarterly magazine called Pelorus. Interactive Decisions is headed by the agency's interactive services director, Mitch Baker.

Interactive Marketing Agency, Hermosa Beach, Calif., last week opened an office in New York, naming Andrew S. Pakula, 36, exec VP-managing director. Mr. Pakula was formerly senior partner and co-director of interactive media development at Bozell Worldwide, New York. Interactive Marketing, formerly known as Creative Services Group, last week won the advertising account for Yahoo Corp., the Internet directory at http://www.yahoo.com (AA, June 5).

En Technology Corp. on June 15 will announce a $100 product that can be installed in PCs, allowing marketers to send news, advertising and even software into the PC through a broadcast signal. The device works by hooking a PC to a TV or VCR. En said the product will be available in the fourth quarter but hasn't announced deals with any companies that might use the service.

Other news:

Internet service provider Performance Systems International named Poppe Tyson, New York, first agency of record for its $8 million consumer and corporate communications account. .*.*. Cathay Pacific Airways started a 10-month-long sweepstakes encouraging Web surfers to register with its Web site (http://www.cathay-usa.com). The top prize-1 million frequent flyer miles-is equivalent to 25 round trips to Europe.

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