BULLETIN BOARD;DISNEY READIES MEGA-MOUSE SITE;NEW NET 'ZINES FOR JAVA, NETSCAPE FANS;WEB AD SYSTEM TARGETS PUBLISHERS; ADVANCE SETS 2ND REGIONAL WEB NEWS SITE;RODALE PROMOTES 'SEX' ON THE WORLD WIDE WEB;OTHER NEWS

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Disney Online launches Disney.com on Feb. 20, promising that the free entertainment site, with more than 2,500 pages of entertainment content (http://www.disney.com), will be "the home of all things Disney." All 12 divisions of Walt Disney Co. will be represented. Entertainment ranges from downloadable "Pocahontas" stories to virtual visits to Walt's Main Street apartment. Though the site won't launch with advertising, the Disney Store will sell merchandise.

International Data Group is launching its first startup Web-based magazines. JavaWorld Magazine (http://www.javaworld.com) starts Feb. 15 as an ad-supported, controlled-circulation multimedia Web title aimed at Internet developers and focusing on Sun Microsystems' hot Internet tool. Netscape World makes its debut March 5 as an ad-supported site for tech executives interested in Netscape Communications Corp.'s products. It'll initially be free but shift to subscription-based.

NetGravity, San Mateo, Calif. (http://www.netgravity.com), is testing AdServer, an online ad management system that helps publishers keep track of ad schedules and rotations on their Web sites. Internet search service Yahoo Corp., Mountain View, Calif., is the first Web site to test the product.

Advance Publications is gearing up to launch its second regional Web news service, Michigan Online. The service follows on the heels of New Jersey Online (http://www.nj.com), backed by three Advance newspapers. Michigan Online is looking to hire a president for the service.

Rodale Press is marketing its new book "Sex: A Single Man's Guide" with a Web promotion targeting both genders. The site, at http://www.sexamansguide.com, features photos, quizzes and chapter excerpts. To avoid the hassle of Web transaction security (or of buying the book in a store), visitors can order a copy of the $31.99 title online and be billed separately through regular mail. Neographic, New York, created the site.

The ad industry's Coalition for Advertising Supported Information and Entertainment on Feb. 5 presents its goals for privacy in interactive marketing.... America Online launched AOL Canada, the company's third international service. The company also named William J. Razzouk to the new position of president-chief operating officer, from exec VP at Federal Express Corp. Steve Case remains chairman-CEO. .*.*. Visa International and MasterCard International last week said they'll work together to develop standards for safeguarding payment-card purchases via the Internet; previously the two companies were pursuing separate efforts. .... BET Holdings and Microsoft Corp. formed a joint venture company to deliver interactive entertainment targeted to the black community.

E-mail Interactive Media & Marketing Editor Debra Aho Williamson at imm@adage.com, or Associate Editor Kim Cleland at Kimcleland@aol.com.

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