BULLETIN BOARD;ENTERTAINMENT WEEKLY SETS OUTPOST ON WOW;C/NET OPENS GIANT SEARCH ENGINE DATABASE;ZIFF BACKS FULL-SERVICE INTERNET BUSINESS;AT&T, AOL LINK ONLINE SERVICES;ONLINERS JOIN FOR CONSUMER ED CAMPAIGN;NEW ON THE NET

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Time Inc.'s Entertainment Weekly will open on CompuServe's WOW online service, joining sister magazines People, Sports Illustrated for Kids, Time, Money and Fortune in the CompuServe fold. EW is the last Time Inc. title left on America Online and is currently in negotiations with AOL.

C/net: The Computer Network (http://www.cnet.com) today launches Search.com, providing access to more than 250 search engines for Web sites, e-mail addresses, stock quotes, telephone numbers, etc. Ads start at $20 per thousand impressions.

Ziff-Davis Publishing Co. opened USWeb Corp., providing businesses with Internet access, online computing information, links to Web sites and ad sales assistance. Ziff and its parent, SoftBank, invested $13 million to launch USWeb.

AT&T and America Online formed an alliance to offer customers of AT&T's WorldNet Service discount subscriptions to AOL. AT&T will promote AOL and make its software available to WorldNet subscribers by this summer. The companies also will work together on joint ad sales opportunities.

America Online, AT&T, Prodigy, the Interactive Services Association and others launched Project OPEN, a national consumer education program addressing online decency, intellectual property rights, and educational uses of the Internet. Fleishman Hillard, Washington, helped create a print and radio PSA campaign.

At Rockport Co.'s site (http://www.rockport.com), customers can send in stories about where they wear their Rockports as well as participate in a variety of virtual activities such as playing golf or running for president...Also: Estee Lauder's Clinique division (http://www.clinique.com), created by CKS Interactive, Cupertino, Calif. And Travelocity (http://www.travelocity.com), a 200,000-page Web site offering travel reservations and information from AMR Corp.'s Sabre Interactive and Worldview Systems Corp.

DirecTV is teaming with Microsoft Corp. to give personal computers access to DirecTV's digital video programming and interactive data services by yearend...FreeLoader, an off-line Web delivery service (http://www.freeloader.net), announced distribution partnerships with Yahoo, InfoSeek, Software.net, Salon and Bulletproof.com...Newsweek is jumping from Prodigy to America Online.

E-mail Interactive Media & Marketing Editor Debra Aho Williamson at imm@adage.com, or Associate Editor Kim Cleland at Kimcleland@aol.com.

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