Pathfinder and C/Net: The Computer Network are the editorial sites with the most consumer Web traffic, according to a report issued last week by NPD Group's PC-Meter, which tracks Web usage among 4,000 U.S. households via software connected to their home computer. But the sites, ranked No. 22 and No. 24, respectively, for the second quarter, fall well below No. 1 America Online and search engines Yahoo!, Webcrawler, InfoSeek, Lycos and Excite, all of which were among the top 10.
Interactive Imaginations tapped Softbank Interactive Marketing's Interactive Media Sales Group as rep firm for the Commonwealth, a network of more than 500 small Web sites that take advertising.
Average weekly traffic at ad-supported Web sites has more than doubled since January, according to a research report from Web measurement company Internet Profiles Corp., San Francisco. Non-U.S. traffic accounts for 30% of total traffic. The study analyzes data from more than 75 sites.
iVillage formed marketing partnerships with 11 retailers that will open stores on Parent Soup, a parenting-oriented online service available on America Online and the Web (http://www.parentsoup.com). Partners include Avon, CDnow, Greet Street and Starbucks Coffee Co.
Security First Network Bank, the first Internet-based bank, is offering transactions on CompuServe where users can open checking accounts, pay bills and monitor bank statements online. .... AT&T New Media Services merged with Industry.Net to form Nets Inc., an Internet company headquartered in Cambridge, Mass., focused on the business-to-business marketplace.
DISCUSSION OF THE WEEK
Will we be watching TV via the Internet one day? How about surfing Web sites via the TV and remote control? How far away are we from experiencing the convergence of these technologies? Share your views on Ad Age's Digital Media forum (http://adage.com/InterActions/index.html). Or send e-mail to IMM Editor Debra Aho Williamson at email@example.com, or Associate Editor Kim Cleland at firstname.lastname@example.org.