Internet Profiles Corp., San Francisco, is launching I/Research, a service that lets a site compare its traffic against a normative database of other I/Pro client sites. "Everybody's interested in having that one number that describes what's going on on the Web," said Bob Ivins, VP-market research. I/Pro plans to offer comparative databases in several categories: all Web; technology news sites; general news sites; all advertisers; and all sites selling advertising.
Ziff-Davis Publishing Co., Interactive Marketing Inc. and Network 1.0 formed a new company called Softbank Interactive Marketing, which will rep Web sites. Softbank Corp. subsidiary Softbank Holdings will be the majority shareholder. Andrew Batkin, chairman-CEO of IMI, becomes president-CEO of the new company. Ziff owner Softbank recently invested in IMI.
InfoSeek Corp., Santa Clara, Calif., and Kanematsu Corp. formed a joint venture called InfoSeek Japan. The company will develop a Japanese-language search service featuring localized content. Yahoo! Corp. is also expected to launch a Japanese service.
Netscape Communications Corp., InfoSeek Corp., Nynex and Starwave Corp. are teaming for presentations on Internet marketing. The companies will visit Los Angeles on May 3, and also hit San Francisco, New York and Detroit. While the goal is educational, the sites also hope to scoop up some advertising.
Conde Nast Publications' Conde Net, New York, named Seth S. Levenson advertising manager, from automotive and technology director, Gourmet; Tricia Viscardi becomes marketing director from the same post at Agency.com....C/net: The Computer Network will use NetGravity's AdServer software to track ad rotations and traffic....The New York Daily News launched a Web site at http://www.mostNewYork.com.
DISCUSSION OF THE WEEK
Procter & Gamble is out to change the way Web ads are priced, and publishers are crying foul. Should ads be priced on cost per impression or cost per click? Or some other terminology? Share your views on Ad Age's Digital Media discussion board (http://www.adage.com/InterActions/index.html). Or send e-mail to IMM Editor Debra Aho Williamson at firstname.lastname@example.org, or Associate Editor Kim Cleland at Kimcleland@aol.com.