BPA International will test a Web auditing system from NetCount, Los Angeles, saying it doubts the accuracy of results from an ongoing test with Internet Profiles Corp., San Francisco. "We are of the firm opinion that you have to start with a full base," said Jeff Yacker, BPA communications manager. "Based on what we know now, a sample of a sample is probably not the best approach."
"I'm not sure BPA completely understands what we do," said Tina Lin, director of marketing for I/Pro. "We are just now in the process of better explaining to them what exactly our methodologies are."
Creative Artists Agency, Beverly Hills, Calif., has made a multimillion-dollar investment in the American Cybercast Network, a network of episodic entertainment shows from ad agency Fattal & Collins, Marina del Rey, Calif., creator of online soap opera "The Spot" (http://www.thespot.com). American Cybercast is developing three new shows and is starting to sell ads on "The Spot."
American Lawyer Media has restructured its sales and marketing organization to sell ads on its two online services: the consumer-oriented Court TV Law Center and the legal profession-oriented Lexis Counsel Connect. Jeffrey Morgan has been named associate publisher for electronic media, overseeing dedicated ad sales for the two services, from law firm account manager for American Lawyer. John Brady becomes advertising sales manager for electronic media, from account manager at American Lawyer's New Jersey Law Journal.
The National Football League, NBC and Microsoft Corp. officially opened their Super Bowl Web site (http://superbowl.com) last week. The site, with advertising support from title sponsor Microsoft Corp., features previews and news from the playoff games, game analysis and historical info on the Super Bowl. It carries the most expensive Web ad price yet; Microsoft reportedly paid more than $200,000.
Three former production and agency executives have launched a Web site called goFISH! for advertising agencies in search of commercial directors and production companies. The site, at http://www.testgofish.dino.com, will charge companies $200 per month to be listed in a searchable database; agencies will pay a monthly fee-yet to be determined-to use the service.