BULLETIN BOARD;INFOWORLD PLUGS INTO ELECTRIC WORLD VERSION;SOFTBANK PLANS FOR CUPER SITES;QUOTE.COM SIGNS 10 CHARTER SPONSORS;NEW ON THE NET: MITSUBISHI, TIDE;PAC BELL TAPS PUBLISHERS FOR A SITE;OTHER NEWS

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International Data Group's InfoWorld today officially launches InfoWorld Electric (http://www.infoworld.com). Apple Computer, Hewlett-Packard Co. and Microsoft Corp. each bought $100,000 first-year commitments; IBM Corp. is likely to follow. In a move that takes advertising virtually into editorial, advertisers will be able to set up links from stories about them or their product categories directly to their Web sites.

Softbank Corp. this week will announce it's setting up a company to build large-scale Web sites targeting specific information technology categories. Softbank will start with "super sites" around two Softbank-owned trade shows, Net-World+Interop for networking and the Seybold expo for computer publishing, and expand to other tech categories in '97.

Quote.com, a provider of online stock quotes and financial research tools, launches its Web advertising program today with 10 charter sponsors including Charles Schwab & Co., Dreyfus Corp., E*Trade and Individual Inc.'s NewsPage. Pricing ranges from $35 to $50 per thousand impressions.

Mitsubishi Motor Sales of America opened a Web site (http://eclipse.mitsucars.com) to promote its new Eclipse Spyder convertible. The marketer plans to add Weblets for other models and corporate topics; CKS Partners, Portland, Ore., designed the site. Procter & Gamble Co. opened the Tide ClothesLine (http://www.clothesline.com), offering stain cleaning advice and a "Spin and Win" contest area. That site was created by Saatchi & Saatchi Advertising, New York.

Pacific Bell At Hand, an online shopping guide targeted to Californians, has formed content agreements with publishers including HarperCollins Publishers, Los Angeles Times Syndicate and New York Times Co. Magazines. At Hand (http://www.athand.com) will features advertising and content in a dozen areas including house & home and sports & outdoors. Petry Interactive will handle ad sales for the site.

Lynn Povich to consulting editor of MSNBC Interactive from editor in chief of Working Woman.... MCI Communications Corp. and Intel Corp. will jointly market a range of Internet products, the first of which is called networkMCI WebMaker. .. Peapod, Kroger Co. and Dispatch Interactive Television will offer Peapod's service in Ohio.

DISCUSSION OF THE WEEK

Should marketers be wary of ambush strategies on the Web? With the Olympics only a month away, should the Atlanta Committee for the Olympic Games be monitoring activity on the Web as closely as it does in traditional media? Or is the Web a separate case? Share your views on Ad Age's Digital Media forum (http://adage.com/InterActions/index.html). Or send e-mail to IMM Editor Debra Aho Williamson at daw@crain.com, or Associate Editor Kim Cleland at Kimcleland@aol.com.

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