BULLETIN BOARD;INTERACTIVE TV GROUP TO CHANGE NAME, FOCUS; REEBOK STORE RUNS ON NEW MEDIA;AD SALES UNIT BORN AT STARWAVE; MICROSOFT NET FACES EU INQUIRY

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A turf war is brewing in the interactive association business. In yet another sign of dwindling interest in interactive TV, the Interactive Television Association is changing its name and its focus. The 180-member Washington-based association will become the New Media Coalition in January, with three sub-groups focusing on online services, interactive TV and non-profit groups, said ITA President Andrew Sernovitz. The new group will compete directly with the 339-member Interactive Services Association, Silver Spring, Md. Said Mr. Sernovitz: "We stayed out of online for a year and a half because that was [ISA's] turf .... They never returned our phone calls."

Reebok International this week opens a state-of-the-art concept store in New York featuring a variety of interactive elements. The store, connected to the Reebok Sports Club, will feature a window consumers can touch to see videos, get information about Reebok products or get a coupon good for 10% off merchandise. Customers also will be able to log onto the Internet and Reebok's World Wide Web site (http://www.planetreebok.com).

Starwave Corp., Bellevue, Wash., tapped Richard A. LeFurgy and Shelley Morrison to lead online ad sales. Mr. LeFurgy was named director of advertising, from exec VP-senior partner, N W Ayer & Partners, New York. Ms. Morrison, former director of marketing for the Seattle Supersonics, was named advertising manager. Starwave's Web sites include ESPNET SportsZone, Outside Online and Mr. Showbiz, all available at http://www.starwave.com.

The European Union last week joined the U.S. Justice Department in investigating Microsoft Corp.'s Microsoft Network. Separately, Microsoft announced more than 60 U.S. content providers, including CNBC, Lexis-Nexis and United Parcel Service, and 70 European content providers.

Other news:

Tele-Communications Inc., Comcast Corp. and Continental Cablevision have agreed to transmit Zing Systems' interactive TV signal...... Knight-Ridder Information's Dialog and Datastar online services will distribute the full text of The New York Times starting next year......Oracle Corp. and Intel Corp. will work together to develop video-on-demand services for computer......Bell Atlantic equipped seven Washington hotels with an interactive TV system.

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