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BULLETIN BOARD;NEW JERSEY ONLINE TO BREAK CAMPAIGN;SONY ONLINE SNAGS PRODIGY'S SCHILLER;ONLINE STUDY SHOWS USAGE DECREASE;PEAPOD DELIVERS SERVICE IN OHIO;IMALL SIGNS DEAL WITH MGM GRAND UNIT;

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New Jersey Online (http://

www.nj.com), Jersey City, NJ, a division of Advance Publications launches a $3 million advertising campaign by Roman & Tannenholz, New York, on September 15. The tagline, "Where You Live," reinforces that the site caters specifically to New Jersey residents and their needs. The ads will appear in the three affiliated Advance newspapers: The Star Ledger, The Times of Trenton and The Jersey Journal; as well as The New York Times and outdoor advertising.

Sony Online named Scott Schiller VP-marketing and advertising sales; he was most recently VP-advertising sales at Prodigy. Mr. Schiller will be responsible for marketing and ad sales for The Station @sony.com, the company's new online entertainment venture scheduled to launch this fall. He is also a founding member of the Internet Advertising Bureau, a new trade association formed to promote the development of online advertising.

Yankelovich Partners' second Cybercitizen Report shows that online growth is decreasing compared to previous years. Between May 1994 and May 1995 the report showed that online users doubled; however, between May 1995 and May 1996 the growth rate had eased to 50%. Similarly, the number of hours spent online in a month fell from 16 hours to 12 hours between May 1995 and May 1996. The study also showed that one in five cybercitizens have made a purchase online; the same rate was recorded in May 1995.

Peapod LP, Evanston, Ill., began providing online grocery service through Kroger grocery stores in Columbus, Ohio, last week. Subscribers pay $6.95 per month; delivery costs $4.95 per order with an additional 5% charge on the total grocery bill. The service operates with other grocery store partners in Chicago, Boston and San Francisco. Peapod is owned in part by Ameritech Corp. and Tribune Co.iMall, Provo, Utah, signed with MGM Grand Merchandising last week to add the MGM Grand Marketplace to its Web mall (http://www.imall.com) by mid-month. MGM will sell its own branded merchandise online including apparel via the iMall and also plans to jointly promote iMall via direct mail, point-of-purchase and in-room TV advertising.

America Online introduced the AOL Banking Center with 19 bank partners to enable home banking services for its members. While access to the banking center is free on AOL, individual banks may charge transaction fees. ... Warner Bros. Interactive Entertainment named Dick Thorn to the new post of director of product development from senior producer for Terraglyph Interactive Studios. . . . Andersen Consulting created an intelligent agent called LifestyleFinder (http://www.ac.com) that gathers information aout a person's lifestyle and suggests Web sites.

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