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BULLETIN BOARD;MEREDITH TO TAKE 'BH&G' ONLINE;PRODIGY HYPES INT'L EXPANSION PLANS;MICROSOFT STAKES CLAIM AS TOP NET ADVERTISER;BANKRUPTCY CLAIMS EUROPE ONLINE SERVICE;TRUE NORTH OFFERS HOSTING SERVICES;EXCITE, MCKINLEY MERGE;NEW EDITOR NAMED;

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Meredith Corp.'s Better Homes & Gardens hits the Web this fall with sales representation from Katz Millenium Marketing. Meredith follows behind other service brands, including Hearst New Media's HomeArts (http://

www.homearts.com) and Conde Nast Publications' Epicurious (http://www.epicurious.com).

Prodigy will launch international services in Mexico, Brazil and Asia before yearend and will look aggressively at non-English speaking markets for additional growth. "I'm excited about this on several fronts," said new company Chairman Greg Carr. "This will open up new advertising channels. Prodigy Internet will appeal to the 70 million Americans who are non-Anglo."

Microsoft Corp., which pooh-poohed the Internet early on, now claims it was the No. 1 Internet advertiser in the fiscal year ended June 30, accounting for 5% of an estimated $100 million in total spending. Exec VP Bob Herbold said Microsoft will account for more than 5% of the estimated $260 million market in the year ending next June.

Europe Online is officially bankrupt, and efforts to find new investors are flagging. CompuServe was negotiating for a stake but couldn't complete a deal by a court-imposed deadline. Europe Online Chairman Christian Schwarz-Schilling has resigned. Deutsche Telekom said it is still in discussions with Europe Online, which has 70,000 subscribers.

True North Communications formed an alliance with Internet service provider UUNET Technologies last week, and at the same time launched its Internet-based global operating system, Knowledge Network, that has been in development for months.

Leah Gentry, editor of the Internet edition of the Chicago Tribune, is resigning for personal reasons. No replacement named yet.... Knight-Ridder will use Interse Corp.'s market focus Web analysis software for more than 30 of its newspaper sites.

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