BULLETIN BOARD;MICROSOFT NETWORK PLANS TO SEPARATE CONTENT, ACCESS;INTERACTIVE INDUSTRY REVENUES: $2.4B;KROGER TESTS WEB GROCERY ORDERS;

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Microsoft Network expects next month to separate its content from its phone access service, offering subscriptions-probably with unlimited access-to PC users coming from the Internet. MSN General Manager Russell Siegelman also said MSN "soon" will have an announcement about its membership; MSN has said it will temporarily cut off subscriptions at 500,000 members to fix any glitches. Separately, the online service signed former New Republic Editor Michael Kinsley to edit a new electronic magazine about culture and politics. Mr. Kinsley pitched the idea, though New Republic is one of Mr. Siegelman's favorite magazines.

Revenues for interactive digital media rose 43.2% to $2.4 billion in 1994, making it the fastest growing segment of the communications industry, according to Veronis, Suhler & Associates' annual Communications Industry Report. Revenues for consumer online and Internet access services rose 53.3% to $602.6 million; PC/multimedia software was up 38.4% to $612.4 million; and videogame software was up 40.8% to $1.1 billion.

Kroger Co. this week starts testing a system to take grocery orders on the World Wide Web for its Columbus, Ohio, home-delivery service. Kroger's new Web site (http://www.foodcoop.com/kroger/) piggybacks on the site of Smart-Food Co-op in Cambridge, Mass., which provides home delivery in the Boston area. John Vo, president of Smart-Food Co-op, said Kroger is the first supermarket chain to take orders over the Internet, though he said he has been contacted by several other chains that are likely to set up sites within the next two months. Kroger will charge $10 for delivery or 10% on orders over $100. Payment is by cash or check on delivery.

Other news:

Troubled online venture Europe Online will launch Dec. 15, several months earlier than scheduled. The Luxembourg-based company will switch its marketing emphasis from original content to access to the Internet.... DDB Europe, Paris, has developed one of the first full-service European advertising agency network sites on the Internet, at http://www.ddbeurope.com....Radisson Hospitality Worldwide named Magnet Interactive Communications, Washington, as interactive agency of record. .........CompuServe on Nov. 15 will release Internet in a Box for Kids, along with a contest encouraging kids to submit a drawing of their view of the Internet.

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