BULLETIN BOARD;NEWS CORP./MCI'S IGUIDE SEEKS SPONSORS;'SI' SWIMSUITS BIG WITH ONLINE ADVERTISERS;TURNER TAPS YOUNG DEMO WITH QUIRKY WEB SITE;AOL, REEBOK SPONSOR ONLINE MUSIC AWARDS;OTHER NEWS:

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iGuide, the MCI/News Corp. joint venture online service expected to launch in late February, hopes to sign at least five charter advertisers by March. As an incentive, it will offer the first month free. A six-person sales force from Hermosa Beach, Calif.-based Interactive Media Sales will begin selling advertising on the Web-based service next week. Ad rates will be set at 2 cents per impression, but advertisers can also hammer out deals based on monthly contracts or on the basis of cost per transaction.

Sports Illustrated will post the cover of its annual swimsuit issue on Time Inc.'s Pathfinder Web site (http://pathfinder.com) and on its site on CompuServe on Jan. 22, two days before the magazine hits newsstands. The ad-sponsored promotion, which will run for at least a month, will feature a 1-hour simultaneous chat with the cover model on CompuServe and Pathfinder. Advertisers paid $25,000 to participate on the Pathfinder portion of the promotion.

Turner Broadcasting System last week launched Spiv at http://www.spiv.com, its first original online programming on the Web. Targeted to 15-to-24-year-olds, Spiv will launch with four areas focusing on music, fashion, current events and technology. Developed internally, Spiv has begun selling advertising on the site-which is being promoted on-air by Turner cable networks, including CNN.

Reebok and America Online will co-sponsor the Online Music Awards for 1996. Winners will be announced live on AOL Feb. 5. Separately, AOL launched InterZine Productions' iSKI as part of its AOL Greenhouse. InterZine also created iGolf for the Greenhouse venture.

Microsoft Corp.'s consumer division is developing regional online information services in markets including New York and Chicago.... Creative Artists Agency and Intel Corp. are jointly establishing a media lab at CAA headquarters in Beverly Hills, Calif., to create new media entertainment vehicles....Virtual Entertainment next week will launch a Vote America CD-ROM covering the 1996 election. Users can get updated election news through Vote America's Web site at http://www.virtent.com/vote.

E-mail Interactive Media & Marketing Editor Debra Aho Williamson at imm@adage.com, or Associate Editor Kim Cleland at Kimcleland@aol.com.

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