BULLETIN BOARD;ONLINE COMPANIES FORM TRADE GROUP FOR NET ADS;'L.A. TIMES' SETS EXPANSIVE SITE;POLITICAL SITES TO POOL RESOURCES;PBS TAPS VDONET FOR LIVE WEB BROADCAST;INFOSEEK BEEFS UP EXECUTIVE STAFF;OTHER NEWS

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A new industry trade association is forming to represent sellers of online media. The Internet Advertising Council, modeled after the Cabletelevision Advertising Bureau, will hold its first organizational meeting April 19 at 12 p.m. at Turner Broadcasting Sales' office in New York. The group's supporters include Microsoft Corp., Prodigy Services Co., Starwave Corp., AT&T Corp. and Turner. For more information, contact Turner's Dan Stone at (212) 852-6879.

The Los Angeles Times, a Times Mirror Co. newspaper, launches its World Wide Web site this week at http://www.latimes.com. In addition to content from the newspaper, the ad-supported site will feature a variety of affiliated and outside suppliers. Hollywood OnLine (http://www.hollywood.com), another Times Mirror property, eventually will be integrated into the site. Previously, the Times had a presence on Prodigy, but left in January.

The Washington Post and ABC will merge their co-produced Web site, ElectionLine (http://www.electionline.com), with PoliticsUSA (http://www.politicsusa.com), another Web site published by Times Mirror Co.'s National Journal. The Post, ABC and the National Journal will each have equal stakes in the as-yet unnamed joint venture. ABC and National Journal staff will continue to handle ad sales.

Public Broadcasting Service will show each episode of its "Life on the Internet" series on the Web via technology from VDOnet Corp. (http://www.pbs.org/internet). The 13-week series focuses on how the Internet is changing people's lives.

InfoSeek, Santa Clara, Calif., named James Desrosier VP-chief marketing officer, from senior VP-global brand marketing, MasterCard International. Also tapped: Richard Ward, to Western ad sales director, from general manager of Foote, Cone & Belding, San Francisco; and Craig Forman, to VP-product management and editor, from director and editor of Dow Jones & Co.'s Business Information Services International.

AT&T WorldNet Service will begin offering its subscribers reduced-rate access to CompuServe this summer....Prodigy Services Co. management hired investment banker Wasserstein Perella Securities to explore a management buyout and possible initial public offering....Sun Microsystems' SunSoft chose Agency.Com, New York, to create a Web site about Java....Online ad management company NetGravity, San Mateo, Calif., formed an alliance with CyberCash to create standards for Web commerce and advertising.

E-mail Interactive Media & Marketing Editor Debra Aho Williamson at imm@adage.com, or Associate Editor Kim Cleland at Kimcleland@aol.com.

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