BULLETIN BOARD;ONLINE MEDIA PLANNING SEES MORE TRAFFIC;I/PRO, NETCOUNT MAKE TRACKING MOVES;'YAHOO INTERNET LIFE' TO GO MONTHLY IN SEPT.;NEW ON THE NET: OLYMPICS, SPORTS, BET;OTHER NEWS

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I-Traffic, a New York-based online media planning company, signed 25 agencies as charter users of Traffic Resource, a group of media planning tools for the Internet. Participating agencies include Bates USA, BBDO Worldwide, DDB Needham Worldwide, Leo Burnett USA and Young & Rubicam. Separately, Next Century Media, New Paltz, N.Y., said it has also signed charter advertisers and agencies to test its CyberMedia Index, another interactive-media planning tool. Bozell Worldwide is among the agencies participating.

Internet Profiles Corp. on March 1 launches I/Code, its software for registering Web users. I/Pro, San Francisco, will run a promotion with 20 Web partners who will offer various incentives like software, a music CD and Internet access to get users to register. Separately, NetCount, another Web tracker, slashed its rates to $195 per month for small sites and $1,395 per month for larger sites. I/Pro President Ariel Poler said his company will also "tweak" its rates but won't change them substantially.

Ziff-Davis Publishing Co.'s Yahoo Internet Life tapped Barry Golson as editor in chief, succeeding Bill Machrone, who will work on Internet projects for Ziff. The magazine will increase frequency from quarterly to monthly in September and raise its rate base 100% to 200,000. Mr. Golson had been editor in chief of magazine development and new media, News America Publishing.

The Atlanta Constitution-Journal and international newspaper consortium World Media Online co-launched Atlanta Games (http://www.atlantagames.com). Monthly rates range from $650 per link to $125,000 for an ad on the home page; AT&T is the first sponsor. . . . New York-based ICon, publisher of Webzine Word, previewed Charged (http://www.charged.com), an "extreme" sports and lifestyle site that bows on April 1. . . . BET Holdings launched a site at http://www.betnetworks.com for its Black Entertainment Television and BET Direct. Magnet Interactive, Washington, produced it.

Scott Kurnit resigned as president of News Corp./MCI Internet Services. Greg Clark, president of News Technology Group, will direct the venture. Jeff Leist, formerly exec VP-operations, will become its chief operating officer. . . . Jed Savage becomes VP-director of sales, Juno Online Services, New York, from national consumer category manager, Business Week. Juno is a free, ad-supported Internet e-mail service that will launch by the end of second quarter.

E-mail Interactive Media & Marketing Editor Debra Aho Williamson at imm@adage.com, or Associate Editor Kim Cleland at Kimcleland@aol.com.

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