U S West Media may soon pull its interactive TV test dubbed GoTV from Time Warner's Full Service Network in Orlando. After a six-month trial, the Baby Bell is said to be in discussions to license or sell off its interactive service.
Parent Soup (http://www.parentsoup.com), the family-oriented Web site from iVillage, New York, added three new sponsors: Fisher-Price, Microsoft Corp. and Hewlett Packard Co. All ad slots are sold out through July, said Robert Levitan, senior VP-market development, who estimated Parent Soup has brought in $750,000 in ad commitments since the start of the year. iVillage this summer launches two new sites: About Work, devoted to careers, and Vices and Virtues, for health-related issues.
HotWired (http://www.hotwired.com) next week plans to announce a partnership with Internet search service Inktomi. The two companies will jointly market the service and share ad revenues.
The National Basketball Association, NBC and Starwave Corp. are partnering to create a Web site devoted to the NBA Finals (http://www.finals.com), which begin in June....Interactive Imaginations' Riddler (http://www.riddler.com) entertainment site launched its latest version offering extensive advertiser-sponsored games and prizes from marketers including Quaker Oats Co.'s Snapple, Random House and Apple Computer....America Online in July will offer a new pricing plan, 20 hours per month for $19.95. The service now has 5.5 million subscribers.
DISCUSSION OF THE WEEK
Prodigy may finally get its freedom. Was it worth the fight? Or should the brand have been shut down? Share your views on Ad Age's Digital Media forum (http://www.adage.com/InterActions/index.html). Or send e-mail to IMM Editor Debra Aho Williamson at firstname.lastname@example.org, or Associate Editor Kim Cleland at Kimcleland@aol.com.