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More than 60% of World Wide Web users work in professional, technical and managerial functions, according to a second round of survey results from CommerceNet and Nielsen Media Research. Fewer than 10% represent typical "blue-collar" job descriptions. The results also show that users of the Web generally aren't people who have the most time on their hands. Professional workers account for 37% of Web users; technical, 12%; and managerial, 14%. But retirees account for only 2% of Web users, and homemakers, 1%. The telephone survey, conducted among 4,200 U.S. and Canadian residents age 16 and older, projects that 18 million people have used the World Wide Web in the past three months.

Florists' Transworld Delivery is the first non-computer company to sell via the Microsoft Network. The site, created by Grey Interactive, New York, incorporates FTD's new advertising theme "The language of the heart." FTD is also redesigning its other online and interactive marketing programs to conform with this theme. Separately, Microsoft Corp. said MSN has enrolled more than 525,000 members in its first three months of service.

AT&T is signing up beta testers for its WorldNet Internet service, launching in the first quarter. The service, at http://www.att.com/worldnet, will give users customized work and leisure applications and personal home page publishing capabilities. Web designer Neographic, New York, is handling interface design.

The Interactive Marketing Institute, Washington, D.C., has its formal unveiling on Dec. 1 in New York. Vincent Grosso, AT&T director of interactive services development, is chairman of the board of directors; other members hail from Digital Equipment Corp., Time Warner, R.R. Donnelly & Sons and Oracle Corp.

Other news:

ABC New Media Sales will handle ad sales for ABC Online on America Online and for ElectionLine, a Web site opening in January from ABC News, Newsweek and The Washington Post's Digital Ink...Hachette Filipacchi New Media launches Premiere on the World Wide Web on Dec. 6 (http://www.premieremag.com)...Time Warner is testing the Palace, a three-dimensional virtual environment for the Internet, at http://www.thepalace.com.

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