CompuServe, Columbus, Ohio, signed a deal with Internet search service Lycos to license its new Lycos A2Z search guide within its new online service WOW!, scheduled to bow later this month. A2Z was launched by Lycos last week. The deal also incorporates Point Communications Web site ratings and will enable WOW! users to conduct more advanced searches.
Starwave Corp., Seattle, Wash. and ESPNet SportsZone (http://www.espnet.com) launched an ad-supported Java application called ScorePost that shows ESPNet users game scores in real time in an on-screen box with rotating ad banners. Levi Strauss, MCI, and other national advertisers have signed. Ad rates: $10,000 per week, with expected delivery of one million impressions.
Pepsi-Cola launched its first Web site called Pepsi World, created by DDB Needham Interactive. The site sports all the latest Web technology and features areas on pop culture, music and movies. Its address, http://www.pepsi.com, will be displayed on all Pepsi cans nationwide within the next month. Pepsi World is also launching an outdoor campaign. ...Trans World Airlines launched a travel site (http://www.twa.com) from D'Arcy, Masius, Benton & Bowles' new media group Einstein & Sandom Interactive, New York. The site offers users incentives like frequent flyer miles.
Hearst HomeArts Web site in April will unveil an 800-page area created specifically for an advertiser. The area, which covers food, will include recipes for dishes including the advertiser's products. Its the largest ad sale to date for Hearst HomeArts, said Susan Russo, VP-advertising strategy and sales...Internet services provider UUNet Technologies and USA Networks partnered last week to broadcast cable entertainment programming on the Internet... CompuServe's Internet division launched national TV and local radio and newspaper ads for its new Internet-only product SpryNet. Elgin Syferd/DDB Needham, Seattle, created the campaign which runs on networks including ESPN, A&E and Discovery Channel... Magazine Publishers of America now accepts membership from online-only magazine publishers. Microsoft, now developing an online title, expects to join.
E-mail Interactive Media & Marketing Editor Debra Aho Williamson at firstname.lastname@example.org, or Associate Editor Kim Cleland at Kimcleland@aol.com.