Hilton Hotels Corp. and Wired Digital will announce a joint marketing agreement this week to give HotBot users access to more than 400 Hilton hotels worldwide for information and reservations. Hilton becomes the first hotel provider in the travel resource area of the HotBot Shopping Directory.
Giant Step launches
Alero Web campaign
A Web sweepstakes for General Motors Corp.'s new Oldsmobile Alero launches this week, representing part of Oldsmobile's biggest Web effort to date. Giant Step, Chicago, created the site (www.alero.com) and online sweepstakes, which will run on Buena Vista Internet Group Web sites. The $35 million campaign includes print and TV from Leo Burnett USA, Chicago.
Enhanced Services Co., a Los Angeles-based technology company, has acquired the assets of online advertising company Zulu-tek in a deal valued at about $30 million. The company will deliver Internet advertising and electronic commerce solutions to businesses.
ad management system
AdKnowledge this week will unveil Campaign Manager, an online buying and trafficking addition to AdKnowledge's advertising management system. Campaign Manager creates and manages insertion orders and traffic reports, working as the second step with other parts of the system-Planner, SmartBanner and Reporter-that is sold to agencies on an annual subscription basis.
Sapient Corp. acquires
Internet systems integrator Sapient Corp., Cambridge, Mass., last week purchased Studio Archetype, San Francisco. Terms of the deal were not disclosed. Studio Archetype will remain a separate unit of Sapient. Studio Archetype founder Clement Mok is now chief creative officer of Sapient.
In other news
Search engine company Agents Technologies Corp., Quebec, has joined the DoubleClick Network in a move that will bring new targeting opportunities to advertisers. . . . Hewlett-Packard Co. is launching a service based on PointCast's Intranet Broadcast Solution. HP software and services employees will receive a company channel within the PointCast Network. . . . Search engine and navigation site Snap!, San Francisco, jointly owned and operated by CNET and NBC, picked Saatchi & Saatchi, San Francisco, as its agency of record. The move was expected.