Today, Pathfinder officially launches the AltaVista search service on its network, with the ability to search by publication, the Pathfinder network or the Web. "Our goal is to make sure the users who come to our brands have the best possible experience," said Hala Makowska, VP-brand development for Time Inc. New Media, adding that in tests, search queries doubled.
MSNBC redesigns business section
MSNBC on the Internet (www.msnbc.com) today relaunches its business section as part of a partnership that was announced earlier this year between Microsoft Corp., NBC and Dow Jones & Co. The redesigned section, which features new advertising capabilities, has signed Bristol-Myers Squibb Co., Continental Airlines, Astra Merck, Wells Fargo Bank and Taiwan Semiconductor as sponsors.
Attitude Network enters e-commerce partnership
Electronics Boutiques and Attitude Network are expected to announce today a two-year, exclusive co-branding and marketing deal in a bid to become the Amazon.com of online game selling. Game players will be able to get information and sample a game on Attitude sites' Games Domain and Happy Puppy and then click through to the Electronics Boutique to buy the game. Electronics Boutique has 646 retail stores around the world, but this is its first foray into electronic commerce.
Click-Through expands newspaper ad network
Another newspaper advertising network last week took a step toward filling the shoes of New Century Network, the nine-publisher consortium that folded last month. Click-Through signed deals with Freedom Communications, Media News Group and Media General to sell advertising, bringing the total of newspaper sites in the network to 80 affiliates. Those newspapers include Chicago Sun-Times, Denver Post, Detroit News, Cleveland's Plain Dealer, and Las Vegas' Sun.
In other news
Perceptual Systems, New York, today releases ActiveAd Agent, software for managing online media buying. ... Yoyodyne launches EZVenture (www.ezventure.com), a sweepstakes aimed at small- and home-office business owners. Sponsored by Lycos and printing company Okidata, the contest offers a $100,000 grand prize to be invested in the winner's company.