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WebCrawler to get friendlier face

Excite is repositioning its WebCrawler search engine for novice Web users, it announced today. Starting in March, the new WebCrawler (www.webcrawler.

com) will be designed with a simplified user interface and daily guides broken into categories, such as Health & Fitness, Work/Career and Entertainment.

Poppe Tyson wins lending site account

Poppe Tyson, New York, has won the LendingTree account, an online mortgage and loan referral service. The consumer-targeted LendingTree (www.

lendingtree.com) offers one-stop loan shopping, and will look to Poppe to build its online brand.

LinkExchange goes global

The LinkExchange ad network can now serve ads for sites in more than 50 countries and 30 languages.With a growing network of more than 200,000 member sites swapping free and paying ads, LinkExchange is allowing non-English-language sites to form self-selecting banner exchanges within its network.

In other news

Paul T. Sheils, former VP of Dow Jones Interactive Publishing, has been named president-CEO of Medscape (www.medscape.com), a site for healthcare professionals with 500,000 registered users. Mr. Sheils succeeds Peter Frishauf, who becomes chairman of the company's executive committee.

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