Internet measurement company RelevantKnowledge today announced its first client list, a group comprising Web advertisers, ad agencies, Internet companies and analysts. Included are American Greetings Corp., D'Arcy Masius Benton & Bowles, Infoseek, Netscape and others.
Zulu-tek acquires Softbank Interactive
Internet advertising company Zulu-tek acquired Softbank Interactive Marketing from Softbank Holdings. Andy Batkin, chairman of Softbank Interactive Marketing, will leave Softbank to become CEO of Interactive Marketing, Manhattan Beach, Calif., an Internet marketing company he founded in 1991.
Separately, Softbank Holdings will make a minority investment in online community GeoCities. Search engine Yahoo! also said it is making a $5 million minority investment in GeoCities and Web broadcaster AudioNet.
In other news
The @Home Network launched a series of "decision guide" shopping tools that use PersonaLogic's technology. . . . Merged online ad management companies Focalink and ClickOver took the name AdKnowledge. Today it releases upgraded ad server software ClickWise 2.0. . . . An online ad management software company called Solbright, New York, debuts today at the @d:Tech conference in Los Angeles. . . . Cybermeals inked an exclusive $15.5 million deal with search engine Excite. . . . Think New Ideas, New York, announces today that it is the interactive agency of record for Network Associates, a network security and management company.