$1 mil campaign
Time Inc. New Media next week is launching its first in a series of traditional ad campaigns for its online brands with an estimated $1 million effort for People Online (www. people.com). Created by Young & Rubicam Advertising, New York, the campaign carries the tagline "You Can Never Get Enough People." Ads, to run in Time Inc. magazines through yearend, feature typical People readers reacting to breaking news and shows users searching for more entertainment news on People Online. Money, Fortune and Time are also in the early stages of developing ad strategies to promote their online brands.
a summer facelift
Wired Digital will this week release a redesign of its flagship site, HotWired (www.hotwired.com). Dubbed HotWired 4.0, the new home page features a mix of images using Netscape and Microsoft's new Web animation standard, Dynamic HTML. New features on the site include Beta Lounge, with live and recorded electronic music, and the RGB Gallery, where work by leading digital artists will be displayed. The site does not feature any new advertising initiatives. Levi's Dockers has renewed its sponsorship of the Dream Jobs feature and Oldsmobile will sponsor a new aggregation of all opinion columns called Synapse.
New multimedia tool
Push technology company PointCast and multimedia developer Macromedia today announce Flash, a Macromedia development tool that PointCast advertisers can use to incorporate visual effects into their PointCast commercials. With Flash, advertisers can take print ads, logos and other elements and convert them into interactive ads for the PointCast Network.
Excite partners with
Excite has formed an alliance with Ticketmaster Online (www.ticketmaster.com) so users can purchase tickets on the Web throughout the Excite Network, including My Excite and its various travel channels. The co-branded area will be developed by the two companies and will include information on upcoming events, tickets for sale and editorial content on entertainment and popular culture. Terms of the agreement are undisclosed.
CBS SportsLine snags
NBA star Jordan
Chicago Bulls basketball star Michael Jordan has signed a contract with CBS SportsLine that will feature him on the site for the next 10 years (www.cbs.sportsline.com). Under terms of the deal, Mr. Jordan could earn $10 million in addition to an undisclosed advance cash bonus. He will answer e-mail, conduct monthly interviews, appear in radio and TV commercials and provide content for CBS SportsLine.
The Internet publishing divisions of Ameritech Corp., BellSouth Corp., Pacific Telesis and U S West Communications are developing a shared Yellow Pages and information search page. . . . Eagle River Interactive named Dan Busse VP-marketing and sales for its interactive development group. . . . Microsoft Corp. will incorporate Zagat Survey's restaurant ratings and reviews into its Sidewalk city guides.