Bell Atlantic Corp. today breaks a banner campaign using First Virtual Technologies' Virtual Tag on sites including Yahoo!, Riddler and ESPNET SportsZone. Saatchi & Saatchi Advertising, New York, handles. The new technology, demoed at http://www.
1vplace.com, allows marketers to embed forms within the banner as well as stream in additional information on products.
More partners tapped for Firefly technology
Firefly Network (http://www.firefly.net) added seven partners to develop personalization and targeting applications. The companies-Accipiter, Focalink, ichat, Interse, net.Genesis, the Palace and StarPoint-will use Firefly's tools to register users and deliver personalized content. Separately, a Firefly spokesman confirmed the company's acquisition of NetAngels (AA, Feb. 3) for an estimated $2 million in stock; a NetAngels executive had previously said the price was an estimated $10 million.
Online spending outside U.S. only $6.1 mil
Advertisers spent just $6.1 million to advertise online in countries outside the U.S. last year, Jupiter Communications reports. The figure represents 1.5% of the world total; U.S. spending accounted for the rest. Jupiter predicts ad revenues outside the U.S. will grow to $25 million this year and $704 million by 2000.
Digital City unveils affiliate program
Local online service network Digital City, a partnership of America Online and Tribune Co., in an effort to sign up more local content partners, is seeking local media outlets for affiliate partnerships. Its original plan called for media outlets to be subsumed by the Digital City online name, but companies were fearful of losing their brand identities on the Web.
iTraffic, a New York online media planning shop, won business late last week for CD-Now (http://www.cdnow.com). . . . Hearst New Media will bring the Cosmopolitan site (http://www.
cosmopolitan) into its HomeArts Network (http://www.homearts.
com). . . . Poppe Tyson, New York and Mountain View, Calif., is uniting its two digital marketing service divisions-poppe.com and Animated Systems & Design-to form Poppe Tyson Interactive.