Of 644 respondents in a recent Cyber Dialogue survey, 43% said they would not consider subscribing to WebTV. However, 51% reported that if they were to purchase WebTV, it would be in addition to-not instead of-a PC. Surprisingly, 69% of respondents felt that WebTV should allow companies to advertise on their service. And, when asked about what would be deterrents to purchasing WebTV, 85% said monthly service fees and 70% said the actual cost of the product.
THE GAP LAUNCHES WEB BRANDING EFFORT
The Gap today launches its first Web branding effort with a six-month test on Addicted to Noise (http://www.addicted.com). The marketer will run a poll on the site which enables participants to win free Gap merchandise. The marketer is also airing a 10-second full-screen animated commercial on the site.
YAHOO! GOES NATIONAL WITH CLASSIFIEDS
Yahoo! today launches a national classifieds area that culls together more than 250,000 listings for employment, autos, real estate and other merchandise. While Yahoo! has offered regional classifieds on its metro sites for cities including New York, Los Angeles and Chicago, this marks its first national effort.
NEW TALLY OF ONLINE SUBSCRIBERS
Consumer subscriptions to online services and Internet service providers increased to 18.3 million subscribers in 1996, up from 11.3 million at yearend 1995, reported Information & Interactive Services Report. America Online had 7.7 million subscribers; CompuServe, 5.3 million; Microsoft Network, 1.8 million; and Prodigy had 900,000 subscribers.