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Preview Travel enters $32 mil deal with AOL

AOL Networks, the online division of America Online, announced last week that it was expanding its relationship with Preview Travel, making it the exclusive travel services provider on AOL.com and AOL's proprietary service.

In exchange, Preview Travel will pay AOL a minimum of $32 million over the next five years; AOL and Preview will split ad and transaction revenues.

Last week, AOL also partnered with American Greetings Corp. for a three-year deal to develop an online electronic greetings business on AOL.

NBC Interactive Neighborhood unveiled

NBC last week launched NBC Interactive Neighborhood: Your Hometown Homepage, a new network of localized content on the Internet that will be offered to NBC-owned stations and affiliates. In October, NBC-IN will launch its services on the Web sites of about 40 NBC stations, with 10 additional affiliates scheduled to be added by yearend. Featured on the sites will be local news and information, through partnerships with Microsoft's Sidewalk, Infoseek Corp., Auto-by-Tel, The Monster Board and other Internet content providers.

In other news

Excite uncapped marketing alliances for its Excite and

WebCrawler search services, which it cumulatively values at $25 million. New partners include Auto-by-Tel, CDNow, Consumers Car Club, First Auction, GolfWeb, N2K's Music Boulevard, Greet Street and TMP Worldwide. . . . LinkExchange, a San Francisco-based ad network, has announced the appointment of a sales director, Scott Laughlin, who leaves The Web magazine as co-founder and national ad

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