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WaveTop signs commerce partners

Wireless push company WaveTop has signed its first electronic commerce partners, whose products will be available on the ad-supported data broadcast service that's delivered to home PCs. WaveTop's partners are Barnes & Noble's online bookstore, computer reseller NECX (www.necx.com), and N2K's Music Boulevard (www.musicblvd.com). WaveTop, which uses the Public Broadcasting Service network to push multimedia content to users equipped with a broadcast-ready PC, will earn a share of merchandise sales conducted through the service.

BigBook, PowerAgent support

free local advertising service

PowerAgent, a new online direct response marketing network, and BigBook, a leading electronic Yellow Pages, have partnered to offer free advertising to small businesses with their TrafficBuilder program. The service complements BigBook's new SiteBuilder product (www.bigbook.com), which allows businesses to use templates to design Web pages that BigBook will host for $25 a month. For no additional cost, PowerAgent (www.poweragent.com) will offer SiteBuilder customers 10,000 e-mail and Web-based ad impressions, targeted to Web surfers who sign up at PowerAgent's site to receive promotional announcements on topics of their choice. PowerAgent will begin serving ads in the fall.

WhoWhere? launches e-mail services

Web directory WhoWhere? (www.whowhere.com) debuts customized e-mail services for two clients this week. The free ad-supported services are n2mail for the American School Directory (www.asd.com) and Ed-Mail for Light Span (www.lightspan.com), a start-up that provides technology to schools.

In other news

lossy.com (www.glossy.com), a teen girl site from Attitude Network, is releasing a print version called Glossy, which is expected on newsstands Nov. 25. . . . Ad network DoubleClick opened DoubleClick Japan last week. The Tokyo-based company is a joint venture of DoubleClick, Internet developer Trans Cosmos, Nippon Telegraph & Telephone Corp. and NTT Advertising, NTT's in-house ad agency. . . . CNET: The Computer Network announced 50 content partners for its Snap! Online service, which launches next month. Partners include CNN Interactive, CBS SportsLine, E! Online and Discovery Channel Online. . . . Looksmart, Reader's Digest Association's Web guide (www.looksmart.com), is expected to reach 800,000 ISP subscribers with alliances announced last week.

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