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Excite eyes Modem, Adds 4 top execs

Excite (http://www.excite.com) may award a chunk of its online buying business to Modem Media, Westport, Conn. Excite spent $6.9 million on online ads last year via Foote, Cone & Belding, San Francisco, reported Jupiter Communications. Modem and FCB are sister companies under True North Communications. "It would seem very logical and likely that we'll work with Modem Media," said Scott Epstein, Excite's director-marketing communications. Separately, Excite today will announce several new managers, including Bill White Jr. to senior VP-marketing from senior VP-general manager of Sega Entertainment; and Ken Wachtel to senior VP-sales from VP-news sales at CBS Television Network.

'WSJ,' marketers demo streaming Net ads

Three marketers this week will demonstrate technology for streaming animated ads on The Wall Street Journal Interactive (http://www.wsj.com). The marketers-Lycos, Duracell and Volvo Cars North America-will use Narrative Communications Corp.'s technology, which shows full-screen, full-color interactive presentations. Users of NetGravity's AdServer will be able to deliver ads and track their performance. Poppe Tyson (Lycos), Messner Vetere Berger McNamee Schmetterer/

Euro RSCG (Volvo) and SiteSpecific (Duracell), all New York, developed the ads.

New player enters Web ad server market

ClickOver (http://www. clickover.com) today launches its entry into ad management software. The company will give its Java-based system away free to sites serving under 10,000 ads per day. Standard prices range up to $41,000 for sites delivering 800,000 ads per day.

SIM reps Lycos, adds Australia presence

Lycos tapped Softbank Interactive Marketing to assist its ad sales effort and develop promotions. Separately, SIM has acquired Web Wide Media, a rep firm owned by OzEmail, Australia's largest Internet service provider. Terms of the deal, under which OzEmail will gain a minority interest in SIM, weren't disclosed.

Ads tout SportsZone's pay-per-visit service

Dugan Valva Contess, Morristown, N.J., launched a six-week online effort for ESPNET SportsZone's new pay-per-visit service. Dugan is agency for CyberCash, which provides the technology allowing visitors to SportsZone (http://espnet. sportszone.com) to purchase individual bits of content.

Other news:

Rodale Press and Wire Networks, creator of Women's Wire (http://www.women.com), will relaunch Prevention on the Net in May. . . . The New Century Network newspaper consortium named Mark Frankel managing editor-news from general editor, Newsweek International. Mary Farrell moved to managing editor-

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