Bulmers gets 'back to nature' in Ireland

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DUBLIN--Following earlier campaigns featuring real life people, Bulmers is featuring high-profile global naturists in its $3 million "Back to Nature" TV campaign for its leading cider brand, Bulmers.

Created by Young Advertising, Dublin, the ads star five real-life characters, including world renowned yachtsman Kay Cotee, rock climber Alex Huber, oceanographic biologist Bernard Seret, Irish falconer Eoghan Ryan and Lynn Lisus, a U.S. farmer who experienced being caught-up in a tornado. The ads were filmed on location in India, Australia, France and Ireland.

Bulmers previous $2.6 million TV campaign, "Respect for Past Masters", also dealt with the lives of real people, but excluded any shots of the cider brand products.

Copyright October 2000, Crain Communications Inc.

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