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BUNNIES PAUSE FOR SALAD WITH MARIE'S

Published on .

Two bunnies -- the ultimate salad connoisseurs -- accept a truckload of Marie's salad dressing in the first campaign for the Dean Dip & Dressing Co. brand created by Euro RSCG Tatham, Chicago. A professional rabbit wrangler trained the critters, which, in addition to the TV spot titled "Rabbits in Love," appear in print, point of purchase and free-standing inserts. The advertising has debuted in four northeastern markets and will expand to others. Theme line is "The fresher, the better." Copywriter: Tom Rowan. Art director: Lih Man Yuan.
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