×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

BUNNY OUTFOXES WILE E. COYOTE

Published on .

The Energizer Bunny must prove he's as smart as the Road Runner in three TV commercials that went on the air earlier this month. In the spots, Warner Bros.' notorious bad guy, Wile E. Coyote, tries to stop the drum-banging pink bunny. But each time, the coyote runs out of power-because he's using fictional Supervolt batteries instead of Energizer batteries. Chiat/Day, Venice, Calif., created the commercials for Eveready Battery Co.
Most Popular
In this article: