Mr. Burch was most recently senior VP-sales and marketing for Media- space Solutions. A publishing-industry veteran, his past roles include publisher of Hearst Magazines' House Beautiful and associate publisher of Cosmopolitan. He also held corporate sales and marketing positions at Petersen Publishing and Primedia Enthusiast Group.
"Jeff will be a great addition to the management team of the Ad Age Group," said VP-Publisher Jill Manee. "His broad experience in our business, including sales and management positions with several consumer publishing companies, will serve him well in his new role."
The Ad Age Group, part of Crain Communications, consists of print and electronic properties including Advertising Age, AdAge.com, Creativity, AdCritic and AdAgeGlobal.com.