Burger King appoints key execs in restructuring

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A week before its annual franchisee convention, Burger King Corp. announced several top management appointments and a restructuring of several departments at the company's Miami headquarters. The nation's second-largest fast-feeder named Stefan Bomhard, 33, senior VP-marketing, North America. Mr. Bomhard, who joined the company in January 1999 as VP-marketing for the Europe, Middle East and African region, was most recently VP-brand development for North America. Before joining Burger King, Mr. Bomhard was a marketing manager for Procter & Gamble Co. in Europe and Moscow.

Also reporting to Burger King CEO Dennis Malamatinas will be VincentBerkeley Jr., 52, who was named senior VP-worldwide diversity resources from senior VP-operations service and support.

In addition, Burger King tapped Bruce Burnham, 56, as VP-supply chain management and quality assurance, a new division. He reports to Tulin Tuzel, senior VP-chief technology officer, worldwide research and development. Mr. Burnham joined the company from Solo Cup Co., where he was VP-worldwide purchasing. He also has held senior supply and distribution posts at several food companies including Boston Chicken, Quaker Oats Co. and General Foods.

Mr. Burnham will oversee Carol Jones, director-category management, who joined the company from KFC Corp., as well as a staff of six.

Burger King also restructured its operations training group, naming Barbara Campbell VP-operations and strategy planning. The department was renamed the Service Excellence Operations Planning & Strategy Department. Reporting to Ms. Campbell will be Mike Greco, director-field training, who was most recently field franchise business manager for 77 Indiana restaurants.

Nikka Copeland gets the new post of director-business development, from Tricon Global Restaurants. Ms. Copeland will report to North American Chief Financial Officer Maureen Bellantoni. Additionally, Jim Berry was named director-finance, from McDonald's Corp. He reports to Paul Sherman, VP-finance, U.S. company restaurants. Separately, Ceres Wood was tapped as director-architecture and engineering, from Tricon. She will report to David Williams, president-worldwide transformation.

Copyright April 2000, Crain Communications Inc.

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