(May 7, 2001) -- Burger King Corp. May 6 broke a TV and Web campaign to back its tie-in with DreamWorks SKG's Shrek.
The kid-oriented effort by Interpublic's Campbell Mithun
, Minneapolis, will continue its "Choose the Ooze" green food promotion launched last month. Separately, the Diageo unit has quietly rolled out improved french fries in about 60% of its 11,300 units.
Copyright May 2001, Crain Communications Inc.