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Published on .

(May 7, 2001) -- Burger King Corp. May 6 broke a TV and Web campaign to back its tie-in with DreamWorks SKG's Shrek. The kid-oriented effort by Interpublic's Campbell Mithun, Minneapolis, will continue its "Choose the Ooze" green food promotion launched last month. Separately, the Diageo unit has quietly rolled out improved french fries in about 60% of its 11,300 units.

Copyright May 2001, Crain Communications Inc.

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