Burger King picks 6 finalists

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Burger King Corp., Miami, trimmed to six the finalists for its $400 million account: Campbell Mithun, Minneapolis; Publicis & Hal Riney, San Francisco; and New York agencies Grey Worldwide, McCann-Erickson Worldwide, Saatchi & Saatchi and incumbent Lowe Lintas & Partners Worldwide, said persons familiar with the matter. The list was winnowed down from about a dozen candidates. Burger King and agency representatives declined to comment on the review. Each candidate will submit creative for copy testing.

Copyright October 2000, Crain Communications Inc.

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