Burger King Corp., as expected, awarded McCann-Erickson Worldwide, New York, its U.S. adult general market advertising account, besting finalists Grey Worldwide, also New York; and Campbell Mithun
Esty, Minneapolis. However, the Miami-based burger marketer, which spends a total of $400 million on advertising, withheld a decision on its kids' account pending two weeks of consumer testing. Grey, along with Interpublic Group of Cos.' Campbell Mithun and incumbent Lowe
Lintas & Partners, New York, are still in the running for the kids' business. The inclusion of Lowe Lintas comes as a surprise since Burger King had earlier eliminated the agency from the review.For more details, see full story
Copyright January 2001, Crain Communications Inc.