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Burger King picks McCann for adult advertising

Published on .

Burger King Corp., as expected, awarded McCann-Erickson Worldwide, New York, its U.S. adult general market advertising account, besting finalists Grey Worldwide, also New York; and Campbell Mithun Esty, Minneapolis. However, the Miami-based burger marketer, which spends a total of $400 million on advertising, withheld a decision on its kids' account pending two weeks of consumer testing. Grey, along with Interpublic Group of Cos.' Campbell Mithun and incumbent Lowe Lintas & Partners, New York, are still in the running for the kids' business. The inclusion of Lowe Lintas comes as a surprise since Burger King had earlier eliminated the agency from the review. For more details, see full story.

Copyright January 2001, Crain Communications Inc.

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