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Burger King tries Pillsbury Cini-minis

Published on .

The Pillsbury Doughboy is setting up shop in Burger King restaurants in a promotion starting this week touting Cini-minis, the fast-food chain's breakfast rolls. Both companies are part of London-based Diageo. The promotion allows customers to collect points to buy Doughboy-theme merchandise from Pillsbury's Doughboy Store. The effort is supported with point-of-purchase materials and runs through Feb. 29.

Copyright August 1999, Crain Communications Inc.

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