The Pillsbury Doughboy is setting up shop in Burger King restaurants in a promotion starting this week touting Cini-minis, the fast-food chain's breakfast rolls. Both companies are part of London-based Diageo. The promotion allows customers to collect points to buy Doughboy-theme merchandise from Pillsbury's Doughboy Store. The effort is supported with point-of-purchase materials and runs through Feb. 29.
Copyright August 1999, Crain Communications Inc.