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BURGER KING LOOKS FOR SECOND PREMIUMS SUPPLIER

Equity Marketing Currently Handles Business

By Published on .

CHICAGO (AdAge.com) -- Diageo's Burger King Corp. is seeking a second vendor to handle its high-volume global premiums business, currently at Equity Marketing, Los Angeles, according to an executive familiar with the situation.

Burger King sent out requests for proposals and will hold a creative test this month, with a decision expected in June, said an agency executive with knowledge of the review.

Burger King's spending on premiums could not be determined.

Equity referred calls to Burger King. The fast-food chain did not return calls for comment.

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