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Burger King pulls radio ad that offended Muslim group

Published on .

Burger King Corp., Miami, agreed to pull a radio spot for its new limited-time Bacon-Cheddar Whopper after complaints from the Council on American-Islamic Relations that the ad was offensive to Muslims in the U.S. The commercial from Lowe Lintas & Partners Worldwide, New York, was intended to appeal to African-American customers with a character named Rasheed reading a poem about the virtues of the sandwich and saying "Peace" to his brothers and sisters in a coffeehouse. But Muslims recognized themselves in the ad and were offended because Islam prohibits eating pork products. Burger King said it would rewrite the spot.

Copyright March 2000, Crain Communications Inc.

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