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GET YOUR BURGER KING'S WORTH; NEC TECHNOLOGIES' $35M PLUM TO HOUSTON EFFLER; FCB PHILLY OFFICE FOR SALE?; LATEST HEARST MAGAZINES SHAKE-UP; PEPSI READIES BIGGEST EVER IN-STORE SAMPLING; SAATCHI'S MUIRHEAD TAKES ON ANOTHER ROLE; KARCHER GOES FOR PRICE AND QUALITY; OREGON AUTO DEALERS WORRIED; HONDA CASE SPARKS LAWSUITS; CLINTON PITCHES HEALTHCARE IN TV AD; SHAREHOLDERS WANT TO FORCE WENDY'S SMOKING BAN; CHIAT/DAY QUITS WILLIAM GRANT; NINTENDO GOES TO THE SHOW;BLACK EXPECTED TO GET BBDO PROMOTION;MILLER STARTS CONSUMERS' SLOGANS; LABOR PUSHES FOR HEARINGS ON CHINESE PRODUCTS; CBS PROMOTES TORTORICI, HIRES KENIN; CEO MACKE TO RETIRE FROM DAYTON HUDSON; PARAMOUNT EX-PRESIDENT SUES VIACOM; INTERACTIVE CONNECTION IS NEWEST ONLINE; MCGILL QUITS RINEY; COLGATE SPENDS BIG ON SOFTSOAP;ACCOUNT ACTION; FOR THE RECORD; GLOBAL NEWS

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MIAMI-"Get your burger's worth" will be the tagline in new Burger King ads, to appear late this summer, from Ammirati & Puris, New York, a source close to the Burger King account told Advertising Age. The agency, which won the creative portion of the $180 million account last month, wouldn't comment.

BOXBORO, Mass.-NEC Technologies named Houston, Effler & Partners,

Boston, to handle its $35 million North American account, succeeding DDB Needham Worldwide, New York.

PHILADELPHIA-Speculation that Foote, Cone & Belding would close or sell its office here was rampant last week after office President-CEO Brian Gail, 47, announced he was leaving to become senior VP-corporate communications at ARA Services. "FCB is not looking to sell but has received offers of interest, none of which seem imminent," said an agency insider. Closing the agency wasn't an option, the insider said.

NEW YORK-Rumors about executive shake-ups swirled around Hearst Magazines last week. In the lone major move, Mark Goldschmidt assumed day-to-day responsibilities for the 40-person Hearst Corporate Marketing & Sales Group, succeeding former VP-Managing Director Joe Kelly. "I was

job-eliminated," Mr. Kelly said. "It appears to be some kind of economic motivation on their part."

SOMERS, N.Y.-Pepsi-Cola Co. is mounting its largest in-store sampling program ever with a six-week promotion that began during the weekend for three non-cola products, Lipton Original tea, Ocean Spray lemonade and All Sport Body Quencher sports drink. There will be no national advertising.

NEW YORK- Saatchi & Saatchi Advertising's recently appointed North

American Chairman-CEO Bill Muirhead, 47, has assumed the additional post of ceo of the agency's New York office. He replaces Harvey Hoffenberg, who remains chairman-chief creative officer.

ANAHEIM, Calif.-Carl Karcher Enterprises today introduces the first

campaign from new agency Grey Advertising, Los Angeles. The spot TV and radio ads running in five western states emphasize value pricing and

"superior quality food."

PORTLAND, Ore.-Auto dealer group advertising is in trouble in Oregon. State Attorney General Ted Kulongoski expressed concern to Salem area dealers about an ad he said had the appearance of dealers getting together and agreeing on interest rates. Although the Oregon Justice Department took no action last week, the Portland Metro Mitsubishi dealer group

canceled a four-week $60,000 TV campaign within days of the meeting. The Boaz Group handles.

PHILADELPHIA-Legal brushfires have begun to spread since the federal indictment of 13 former American Honda Motor Co. managers on kickback and other charges. Two would-be dealers filed a $15 million suit last week against Honda, four former sales managers and a local attorney. The suit claims Honda denied them a New Jersey franchise because they refused to pay a $250,000 kickback to get it, Automotive News reported.

WASHINGTON-President Bill Clinton last week began pitching his healthcare proposal in a 30-second TV spot from the Democratic National Committee. The spot by Grunwald, Eskew & Donilon is the beginning of a $300,000, four-week buy.

NEW YORK-A group of dissident stockholders plans to sue Wendy's to force consideration of a stockholder resolution to ban smoking at the chain's restaurants. The stockholders include the Mercy Health Systems of Michigan and the Capuchin Order of Franciscan Priests & Brothers of the Province of St. Joseph.

NEW YORK-Chiat/Day said it resigned William Grant & Sons' estimated $2 million to $3 million account, which included the Glenfiddich, Grant's and Frangelico brands.

REDMOND, Wash.-Nintendo next week kicks off a 60-second commercial to air in Cineplex/Odeon theaters in the top 40 U.S. markets. The spot is based on Nintendo's Super Metroid game, which for the first time features a female robot in the lead role. Leo Burnett USA, Chicago, is Nintendo's agency.

LOS ANGELES- BBDO Worldwide is expected to name Kelly Black worldwide account director for the Apple Computer account, has learned. Ms. Black, now associate media director, will replace Jim Ward, who is becoming office general manager. BBDO executives declined comment. She is the daughter of Thomas H. Black, former associate publisher-advertising, Smithsonian, New York.

MILWAUKEE-Miller Brewing will begin using Icehouse slogans called in by consumers in a series of radio spots from Young & Rubicam, Chicago, that break in mid-May. The brewer said ad spending will be cut slightly, citing the costs of sorting slogan ideas.

WASHINGTON-The AFL-CIO is pushing for congressional hearings on its claims that products made in China and sold through U.S. retailers including Home Depot, Kmart and Price-Costco warehouse clubs were made by members of the Chinese army.

NEW YORK-CBS promoted Peter Tortorici to president of CBS Entertainment, from exec VP, and hired David Kenin as president of CBS Sports, from exec VP-programming at USA Networks. Mr. Tortorici succeeds Jeff Sagansky, who is leaving. Mr. Kenin replaces Neal Pilson, who recently shifted to an unspecified business development post at CBS.

MINNEAPOLIS-Kenneth A. Macke, 55, chairman-ceo of Dayton Hudson Corp., last week announced plans to retire July 1. The retailer named Robert J. Ulrich, 50, chairman-ceo of the Target Stores division, to succeed him immediately as ceo. He will become chairman July 1.

NEW YORK-Stanley Jaffe, president of Paramount Communications until it was acquired by Viacom, is suing for more than $20 million. He claims Viacom interfered with his exercising contractual options to buy Paramount stock. Viacom said the suit brought in New York Superior Court is "without merit."

NEW YORK-A new online service, the Interactive Connection, has quietly been started on the Internet. The service offers venues covering travel, publications, sports, entertainment and shopping. Crane Media Sales handles.

SAN FRANCISCO-Jim McGill, 44, who started in 1979 with Hal Riney & Partners and rose to senior VP-group account director, has left, citing "limitations" on career growth opportunities.

NEW YORK-Colgate-Palmolive will spend $7 million on media this year to support updated packaging for its Softsoap brand, which also will be backed by free standing insert campaigns starting in May. Young & Rubicam, New York, handles.

Okidata has retained Jordan, McGrath, Case & Taylor, New York, on its estimated $10 million account after a review.

Shawmut National Corp. to Houston, Effler & Partners, Boston, from Ketchum Advertising, New York, for its $12 million account.

Gold's Gym to Fattal & Collins, Marina del Rey, Cal-if., first agency for its estimated $9 million account.

411 Inc., a new consumer information services marketer, to Fraser & Associates, Los Angeles, to introduce four new ventures, each spending up to $3 million.

N&CO. to Grybauskas Beatrice, New York, first agency for the $3 million Benetton Sportsystems division account. Also to Grybauskas: Grove/Atlantic, for its new $500,000 publishing account.

Ferrari North America to Weiss, Whitten, Stagliano, New York, from Hank Forssberg Advertising, Hackensack, N.J., for its $2 million to $3 million account.

Sun Line Cruises to Dweck & Campbell, New York, from AC&R for its estimated $2.5 million print Caribbean cruises account.

Snapple Beverage Corp. to Muse Cordero Chen, Los Angeles, for the new, estimated $2 million Hispanic marketing account. Additionally, four Miami agencies are finalists for the new Latin American account: DDB Needham Worldwide, Backer Spielvogel Bates Worldwide, Young & Rubicam and Foote, Cone & Belding. Snapple's U.S. shop, Kirshenbaum & Bond, New York, is coordinating the broader agency search.

Former Dallas Cowboys coach Jimmy Johnson will pop out of a suitcase in an April 27 TV spot for Choice Hotels International's Econo Lodge and Rodeway Inn hotels. The spot from Gary Kirk/VanSant, Baltimore, will promote the "Guess Where Jimmy's Going!" sweepstakes giving away $10,000 and a trip to the Super Bowl.

Best Foods, a division of CPC International, has signed Olympic speedskating gold medalist Bonnie Blair to an endorsement deal for Skippy peanut butter. TV spots from BBDO Worldwide, New York, featuring Ms. Blair broke last week; a print campaign and promotions will follow.

Caratparent company Aegis blamed Europe's recession and France's restrictive media buying law for its 1993 $27 million loss on billings of $4.12 billion, a 36% decline from 1992 billings. Carat reported a 1992 loss of $2.8 million.Florida tourism fell 6% in January compared with January 1993, the Florida Department of Commerce said. Crime, competition and recession were blamed. Fahlgren Benito, Tampa, handles the account. Separately, a state agency released $2 million, to be matched by the industry, for cooperative advertising programs.

Holiday Inn introduces its Holiday Inn Express upper-economy brand to Europe with a spring 1995 opening of a Cottbus, Germany, hotel. Young & Rubicam, New York, is Holiday Inn's agency.

Forte Hotels breaks a multimillion-dollar 13-week campaign May 15 that was created in-house for Thriftlodge and Travelodge, the first TV-radio effort for its 4-year-old Thriftlodge brand.

Delta Air Lines and Virgin Atlantic Airways have formed a marketing alliance that provides Atlanta-based Delta with access to London's Heathrow Airport while London-based Virgin gets access to Delta's U.S. route system. BBDO Worldwide, Atlanta, is Delta's agency; Korey, Kay & Partners, New York, has Virgin Atlantic.

Warner-Lambert Co. and Celestial Seasonings, the No. 1 herb tea marketer, are teaming under a licensing agreement to create a "100% natural" line of specialty herbal products.

AT&T filed a petition with the Illinois Commerce Commission requesting a first-of-its-kind test of head-to-head competition between long-distance and local telephone carriers. AT&T says it has no interest in entering the local telephone market but admits it would benefit if competition resulted in lower access fees paid to local carriers.

National Association of Chain Drug Stores, a trade group, has created Pharmacy Direct Network to help chains and independents compete for the rapidly growing business of managing prescription-drug programs for corporate healthcare plans.

Wisconsin Pharmacal will begin a national retail launch of Reality, the first female condom, in the coming months. The Food & Drug Administration approved a large-capacity manufacturing facility.

Publicis FCB-owned networks FCA and BMZ, as expected, merged last week to form FCA-BMZ, based in Duesseldorf and Paris. The new network has 12 European offices and gross income of $101.1 million.

Nabisco Foods' LifeSavers Division began national rollout this month of individually wrapped LifeSavers candies, 50 to the bag and 50% larger than traditional rolled candies. Suggested retail price is 99 cents. June and September free standing inserts from Promotions Partners, Dallas, will support. FCB/Leber Katz Partners, New York, handles advertising.

Berlusconi draws party's ire: Media baron Silvio Berlusconi is moving closer to being named Italy's prime minister following the big win in Parliament of his Forza Italia party and its allies. But one party leader, Tiziana Parenti, is complaining that too many party officials have origins in Publitalia, Milan, the ad unit of Mr. Berlusconi's Fininvest. Ms. Parenti, a Parliament representative, argues that only elected representatives should be running the government.

Volkswagen moves Italian media buying: German carmaker Volkswagen moved its $128 million media buying business for Volkswagen, Audi, Seat and Skoda models to Carat, Milan, from The Media Partnership.

Euro RSCG, Y&R start media buying unit: Euro RSCG, which has long sought to create a rival to Carat and The Media Partnership, is starting a joint pan-European media buying unit with Young & Rubicam. The new unit, which has not been named, has pan-European billings of $4.4 billion. Euro RSCG already owns 70% of Mediaopolis, a French media buying partnership with Y&R.

Japanese ad recovery still uncertain: Japan's ad industry is divided over whether the delay in agreeing on a successor to former Prime Minister Morihiro Hosokawa, who resigned April 8, will stall its recovery. Gus Iizuka, president, J. Walter Thompson Japan, said he expects the uncertainty will discourage consumer spending, but Toshio Yamaki, professor of advertising at Tokyo Keizai University, said, "Advertising expenditures this March showed some signs of recovery over March last year, and I don't think the current turmoil is changing the basic trends."

Brazil investigates shops: Brazil's federal central bank will examine financial records of 13 shops that handled the administration of Orestes Quercia, governor of the state of Sao Paulo between 1987 and 1991, to investigate accusations of corruption. The agencies, including Norton Publicidade, Denison/BSB Propaganda, Better Propaganda, Delta Propaganda and Rino Publicidade, could face restrictions against working with the state. Individuals could face criminal proceedings.

German bank retains shop for $30M business: Volks- & Raiffeisenbanken kept its $30 million bank ad business with incumbent Eiler & Riemel, Munich.

Telefonica restarts $10M Fortuna pitch: Telefonica de Espana

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