Burger King Corp., Miami, said it split its field organization into two groups: one focused on company restaurants and the other on franchise operations and development. BK Senior VP-Chief Legal Counsel Mark Giresi was named senior VP-U.S. franchise operations and development. Senior VP-Burger King North Roy Blauer was named senior VP-U.S. company restaurants. Burger King also said it consolidated its franchise regions to four from five, and that each of the four regions will have an estimated 1,840 restaurants.
Copyright September 1998, Crain Communications Inc.