Burker King starts college football promo

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Burger King Corp., Miami, touts the Whopper in a TV campaign linked to a college football promotion running Aug. 30 through Sept. 25. The effort includes four :30 general market TV spots from Ammirati Puris Lintas, New York; one :30 from UniWorld Group, New York, targeted to African-Americans; and one :30 targeted to Hispanics from Bromley Aguilar & Asssociates, San Antonio.

Copyright August 1999, Crain Communications Inc.

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