BURNETT TO ACQUIRE HIGH-TECH SHOP TFA

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Leo Burnett Co., Chicago, will acquire privately held TFA Communications, a business-to-business agency specializing in high-tech clients. TFA, which projects $88 million in capitalized billings this year, will be renamed TFA/Leo Burnett Technology and its Chicago office will relocate to Burnett's headquarters building. TFA offices in Dallas and Boston will continue in operation, and plans to open a San Francisco office by yearend are going forward. TFA CEO Sean Bisceglia will continue in that role and become an exec VP of Leo Burnett USA. TFA and Burnett share clients Motorola and Chicago-based electric utility Unicom Energy Solutions Group.

`New Yorker' picks Remnick as editor

Conde Nast Publications Chairman S.I. Newhouse Jr. ended the drama over who will succeed Tina Brown by tapping Pulitzer Prize winner David Remnick, 39, as editor of The New Yorker. The weekly's staff erupted in cheers when Mr. Newhouse announced Mr. Remnick's appointment, said Conde Nast President-CEO Steven T. Florio. Mr. Remnick has been a staff writer at The New Yorker since 1992; he won a Pulitzer in '94 for his non-fiction book "Lenin's Tomb." Also at Conde Nast, Jack Laschever, 38, was named publisher of GQ, from corporate VP at American Express Publishing Corp., where he was group publisher for Departures, Your Company Magazine and SkyGuide. Mr. Laschever succeeds Richard Beckman, newly appointed VP-publisher of Vogue, a position left open when Ronald Galotti left to start a new venture with Ms. Brown at Miramax Films.

Lowe agency wins GM's new Frontera in Europe

General Motors Europe assigned the European launch of its Frontera car to Lowe Howard-Spink, London. The account is reported to be worth between $16 million and $25 million. The car makes its debut in the U.K. in October. Western International Media handles media.

Ammirati moves Hutton to global media post

Ammirati Puris Lintas, New York, is shifting European Media Director Graeme Hutton to New York, where he will fill a global media post vacant since the January departure of Paul Wool-mington to be president and chief media officer-international media operations at Young & Rubicam. Under a new structure at Ammirati, Mr. Hutton will report to Marie-Jose Fourissier, chairman of Initiative Media and since the beginning of this year president of Ammirati's media communications. Mr. Wool-mington was Ammirati's worldwide media director, but Mr. Hutton's title has not yet been finalized. In London, the European media director position will not be filled, making way for Initiative Media to take a bigger role.

3Dfx taps Goodby for first ad work

Computer graphics product marketer 3Dfx Interactive, San Jose, Calif., awarded its first ad assignment to Goodby, Silverstein & Partners, San Francisco. Estimated spending could be as much as $20 million to $30 million. 3Dfx is hoping to brand its products as Intel Corp. has branded its chips. Goodby currently handles Hewlett-Packard Co.'s printer and imaging products. 3Dfx also hired Red Sky Interactive, San Francisco, as interactive agency, and Bastion, a London-based marketing communications company.

IBM newspaper ads target small businesses

IBM Corp. last week kicked off a newspaper campaign showing how its AS/400E computer can help small businesses grow affordably. The ads are part of an overall image campaign that broke earlier this summer. Ogilvy & Mather Worldwide, New York, handles. A complementary local radio and print campaign will break in August, with the dual intention of promoting IBM and driving small business owners to a conference series co-sponsored by IBM and Inc.

AmEx scraps partnership with Knowledgebase

American Express Travel Related Services Co. canceled a partnership developed in May with Knowledgebase Marketing, Chapel Hill, N.C. AmEx cited concerns about profitability rather than privacy issues as the reason for scrapping the relationship. The companies originally agreed to partner in order to develop customer acquisition, loyalty program and data warehousing services for AmEx merchants, tapping into Knowledgebase's databases. At the time, the deal raised concern among privacy groups, but a spokeswoman said AmEx wouldn't sell or provide individual transaction information to any third party for marketing purposes.

Soft Sheen to be unit of L'Oreal's Cosmair

L'Oreal, Paris, said newly acquired Soft Sheen Products, Chicago, will become a division of its New York-based Cosmair. Soft Sheen President-CEO Terri Gardner will be division president and a member of Cosmair's executive committee. L'Oreal said it plans to open a specialized R&D center in Chicago by 2001 focusing on African-American consumers.

`Lamaze' brood grows with `Family' magazine

Lamaze Publishing, Darien, Conn., will launch controlled-circulation Lamaze Family with two issues this year starting with an October debut. Rate base is 750,000. Lamaze Family starts every-other-monthly frequency with a March/April issue next year. The new title joins Lamaze Baby and Lamaze Parents.

MCI-WorldCom merger nears final gov't OK

The merger between MCI Communications Corp. and WorldCom received U.S. Department of Justice approval last week, and now awaits only final approval from the Federal Communications Commission. An FCC approval is expected possibly in September. MCI last week also sold off its Internet business to Cable & Wireless. While the latter is still working out details, a spokeswoman said an aggressive marketing push will be launched. Cable & Wireless currently has no agency of record.

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