Burnett won't buy Barry Blau shop

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Leo Burnett USA has scratched a plan to acquire direct marketing shop Barry Blau & Partners, Fairfield, Conn., an agency with $440 million in '96 billings. A Burnett spokesman said, "There were too many potential client conflicts and other client-related issues at a time when we were investing in an aggressive new business drive."

Copyright May 1997, Crain Communications Inc.

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