×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Burnett gets Coke Classic in Germany

Published on .

Coca-Cola Co.'s German unit moved the Coca-Cola Classic account to Michael Conrad & Leo Burnett, Frankfurt, from Publicis, Frankfurt, following a competitive pitch. Spending was not disclosed. The Burnett office will create some original ads for the German market instead of primarily relying on adapted ads created in the U.S. Michael Conrad & Leo Burnett already handles the Fruitopia account. The switch to Burnett has created speculation that Burnett may pick up the Coca-Cola Classic account in additional European markets. Publicis picked up the Coca-Cola Classic account in Germany two years ago from McCann-Erickson.

Copyright July 1997, Crain Communications Inc.

Most Popular
In this article: