×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Burnett gets Fanta in Mexico

Published on .

Coca-Cola de Mexico, Mexico City, assigned Leo Burnett the Fanta account. Noble DMB&B handled previously. Coca-Cola is looking to reposition its orange soft drink on a worldwide basis, said Mexican Vice Director of Advertising Javier Rodriguez. The parent company's desire for a new image for Fanta was part of the reason the account was assigned to Burnett in Mexico. Burnett is preparing a campaign that will be launched next year, said Mr. Rodriguez, who's looking for that advertising to help meet ambitious projections of a 15% increase in volume sales in 1999.

Copyright November 1998, Crain Communications Inc.

Most Popular
In this article: