USA, Chicago, said it created a separate Hispanic integrated marketing unit called Lapiz
(Spanish for "pencil"), which will be the successor to the Leo Burnett Hispanic unit. Burnett said Lapiz, when combined with its Starcom
Hispanic media unit, will rank in size among the top three Hispanic agencies in the U.S. with more than $100 million in billings. Burnett said Lapiz has added Sara Lee Corp.'s Ball Park Franks to a client roster that includes Procter & Gamble Co., Kellogg Co. and Coca-Cola Co. Lapiz employs 30 people, all bilingual and bicultural, and reports to Linda Wolf, group president of Leo Burnett North America, and Michael Hall, president of corporate planning. President of Lapiz is Delores Kunda, formerly senior VP-director of the Leo Burnett Hispanic unit; Priscila Aviles is chief creative officer, formerly VP-creative director of the Hispanic unit.
Copyright August 1999, Crain Communications Inc.